Profiting From Services and Solutions: What Product-Centric Firms Need to Know

Designed for executives of companies that manufacture or sell products and students in an MBA program, this book outlines the challenges of launching a service and solutions business within a product-oriented organization. You might view services and solutions as a means to financial growth, reduced revenue volatility, greater differentiation from the competition, increased share of customer budget, and improved customer satisfaction, loyalty, and lock-in; but the authors visualize the transition from products sold to services rendered and identify the challenges that leaders will face during the transformation. Inside, the authors provide a framework-the service infusion continuum-to describe the different types of services and solutions that a product-rich company can offer beyond warranties, call centers, and websites that support customers in their use of products.

Binding Type: Paperback
Publisher: Business Expert Press
Published: 08/15/2014
ISBN: 9781606497487
Pages: 132
Weight: 0.42lbs
Size: 9.00h x 6.00w x 0.29d