PR Therapy: Ignite Your Passion for Promoting Your Products, Services, and Even Yourself!

Overflowing with field-tested entrepreneurial know-how, this informative guide decodes the intimidating world of promotion while addressing the questions that most often paralyze those new to publicity--""What if I am too late? What if no one likes my product? How can I start networking? Can I get by on a shoestring budget? ""With an eye to identifying the internal conflicts and emotional roadblocks that keep success at bay, this insightful handbook explores the importance of harnessing personal energy before, during, and after embarking on a promotional journey. From identifying market segments and picking the right promotional strategies to booking live events and designing branded communication tools, this fresh look at public relations offers a variety of easily customizable promotional strategies for any type of organization.

Binding Type: Paperback
Publisher: Quill Driver Books
Published: 09/01/2009
ISBN: 9781884956973
Pages: 180
Weight: 0.58lbs
Size: 8.86h x 6.10w x 0.42d

Review Citations: Reference and Research Bk News 02/01/2010 pg. 109