Persuading People: Expert Solutions to Everyday Challenges

Persuasive people generate real value for their companies by turning ideas into action. But persuasion isn't easy: It takes practice, patience, and psychological savvy. That's where this new volume comes in--by enabling you to:
- Build your credibility
- Adapt your pitch to your audience
- Win your listeners' minds and hearts
- Overcome resistance to your proposals
- Leverage the forces that move people to embrace new ideas

Binding Type: Paperback
Publisher: Harvard Business Review Press
Published: 03/04/2008
ISBN: 9781422122730
Pages: 91
Weight: 0.25lbs
Size: 7.04h x 4.97w x 0.31d