Permission-based email in small businesses

The growth of advertising opportunities from traditional advertising to the use of the

Internet has changed how advertisers approach their marketing and how customers perceive and respond to advertising. Internet advertising has continued to grow as a preferred and substantial part of electronic marketing efforts in both business to business (B2B) and business to consumer (B2C) markets (Bilos, Turkalj, & Kelic, 2016). As electronic marketing has continued to grow, including Internet and social media advertising, the issue of usability of e-mail as a marketing communication channel has been questioned by some practitioners. The growth of e-mail has led to communications clutter, including spam messaging, phishing schemes, and virus proliferation.

Binding Type: Paperback
Publisher: Abdul Publisher
Published: 08/01/2023
ISBN: 9782675613617
Pages: 130
Weight: 0.40lbs
Size: 9.00h x 6.00w x 0.28d