Optichannel Retail. Beyond the Digital Hysteria: Develop and Implement a Winning Strategy as a Retailer or Brand Manufacturer

The digital revolution has made customers more demanding than ever. Speed, transparency and hyper-personalization are the new norm. More and more brand manufacturers are now selling in their own stores and webshops are selling directly to consumers in increasing quantities. In the meantime, new technologies are heralding the next phase of seismic change. In this book, Gino Van Ossel introduces the concept of optichannel, which will guide retailers, brand manufacturers and service companies through and beyond the current wave of digital hysteria. Using recognizable examples, he offers a realistic view of the retail landscape of the future and sets out a practical framework for a successful strategy that combines profit, competitiveness and customer focus.

Binding Type: Paperback
Publisher: Lannoo Publishers
Published: 05/31/2019
ISBN: 9789401459501
Pages: 326
Weight: 1.75lbs
Size: 9.50h x 6.60w x 1.00d