New Insights into Prognostic Data Analytics in Corporate Communication

This book advances diagnosis-prognosis models that mark antecedent frames in various commercial forms of communication-annual reports, investigative fiction-Poirot series, Sci-Fi, and advertisements.

The authors thereby develop a study of narrative markets by proposing the narrative of things as the next innovative mega trend in business analytics. A unique feature of the book is the special section dedicated to industry-academic practitioners, who have offered a bird's-eye view in the Review Speak section of every chapter of this book.

Binding Type: Paperback
Publisher: Business Expert Press
Published: 08/20/2019
ISBN: 9781947441101
Pages: 184
Weight: 0.56lbs
Size: 9.00h x 6.00w x 0.40d