My Life in Advertising and Scientific Advertising

Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.

Binding Type: Paperback
Publisher: McGraw-Hill
Published: 02/01/1966
ISBN: 9780844231013
Pages: 336
Weight: 1.10lbs
Size: 9.01h x 5.91w x 1.00d