Moimoi, Where Are You?: A High-Contrast Peekaboo Book for Babies

Meet "moimoi," the playful shapes that babies love to look at! At the University of Tokyo, Dr. Kazuo Hiraki wanted to create a book based on babies' actual preferences. He found that moimoi held babies' attention for twice as long as other designs--and a star was born.

Now, the bestselling Japanese series crosses the ocean with Moimoi--Look at Me! and Moimoi, Where Are You? High-contrast books for babies don't have to be black and white: Jun Ichihara's vivid artwork will enchant babies from birth to age 3 with a full rainbow of bold hues.

Moimoi, Where Are You? continues the fun of Moimoi--Look at Me! with deluxe die-cuts that create a clever game of hide-and-seek. Delight (or distract) your baby by saying "moimoi" every which way, as their new favorite shapes vanish and reappear with every page turn. Peekaboo, moimoi!

Binding Type: Board Book
Publisher: Experiment
Published: 09/02/2025
ISBN: 9781615197828
Pages: 24