Maximize: 7 Keys to Unlock Greatness in You

If you are serious about building your personal culture for success, it's time to go big. You need to maximize.

In this accessible guide, entrepreneur and high-growth brand-builder Leonard Armato gives you the "7 Keys" to unlock your true potential. Armato brings these differentiators to life through actionable insights from working with entertainment industry titans such as Shaquille O'Neal, Oscar De La Hoya, Quincy Jones, and David Stern, as well as pivotal roles such as founding the AVP Pro Beach Volleyball Tour and elevating the Skechers brand.

Expand your career by learning how to forge meaningful relationships that open doors, craft a compelling value proposition that sets you apart, and develop resilience to persevere through adversity. Maximize also offers a proven daily regimen--simple, practical steps you can incorporate into your routine to prepare for the challenges that are waiting for you.

Playing a bigger game means transforming your mindset for actions that are rooted in excellence, focused on creating a legacy that lasts--not just for yourself but inspiring it in others. Whether you're aiming for personal growth, stronger leadership, or entrepreneurial results, Armato provides the tools and mindset shifts necessary to exceed even your Shaq-sized expectations.

Binding Type: Hardcover
Publisher: Sports Business Journal Publishing
Published: 11/10/2026
ISBN: 9798900261140
Pages: 256
Weight: 0.84lbs
Size: 8.53h x 5.76w x 0.96d

Review Citations: Publishers Weekly 09/28/2026
Foreword 09/23/2026