Master Data Management in Practice: Achieving True Customer MDM

In this book, authors Dalton Cervo and Mark Allen show you how to implement Master Data Management (MDM) within your business model to create a more quality controlled approach. Focusing on techniques that can improve data quality management, lower data maintenance costs, reduce corporate and compliance risks, and drive increased efficiency in customer data management practices, the book will guide you in successfully managing and maintaining your customer master data. You'll find the expert guidance you need, complete with tables, graphs, and charts, in planning, implementing, and managing MDM.

Binding Type: Hardcover
Publisher: Wiley
Published: 07/05/2011
ISBN: 9780470910559
Pages: 247
Weight: 1.01lbs
Size: 9.27h x 6.41w x 0.94d