Marketing Warfare
Al Ries, Jack Trout$18.70
$22.00
"A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."--Newsweek
"Revolutionary Surprising "--Business Week
"Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read."--USA Today
Binding Type: Paperback
Publisher: McGraw-Hill Education
Published: 11/22/1997
ISBN: 9780070527263
Pages: 224
Weight: 0.60lbs
Size: 8.10h x 5.50w x 0.68d