Marketing as Strategy: Understanding the Ceo's Agenda for Driving Growth and Innovation
Nirmalya Kumar$29.75
$35.00
Binding Type: Hardcover
Publisher: Harvard Business Review Press
Published: 05/05/2004
ISBN: 9781591392101
Pages: 288
Weight: 1.30lbs
Size: 9.30h x 6.40w x 1.00d