Making Rain: The Secrets of Building Lifelong Client Loyalty

Professionals who work with clients or large accounts can create lifetime relationships based on these well-researched secrets. Based drawing from extensive interviews with client executives, Making Rain offers a series of provocative insights on how to shed the expert-for-hire label and develop long-term advisory relationships. Exploding the popular myth of the "Rainmaker," a dated and dysfunctional figure that clients no longer welcome, Andrew Sobel argues that any professional can learn to "make rain" on an ongoing basis with existing clients by developing a special set of skills, attitudes, and strategies. These innovative tips and techniques from a recognized leader in the field of professional services will enable any consultant, salesperson, or service professional to create enduring client loyalty.

Binding Type: Hardcover
Publisher: Wiley
Published: 01/31/2003
ISBN: 9780471264590
Pages: 238
Weight: 1.20lbs
Size: 6.40h x 9.10w x 1.10d

Review Citations: Publishers Weekly 01/13/2003 pg. 50
Harvard Business Review 03/01/2003 pg. 24
Booklist 03/15/2003 pg. 1261