Making Markets: How Firms Can Design and Profit from Online Auctions and Exchanges

Reveals how market makers are rewriting the rules of commerce. This book offers a strategic blueprint for designing, implementing, and profiting from electronic markets. It also shows how companies can use markets in procurement, resale, and clearance, and in applications such as prediction, risk management, and decision making.

Binding Type: Hardcover
Publisher: Harvard Business Review Press
Published: 07/01/2002
ISBN: 9781578516582
Pages: 224
Weight: 1.08lbs
Size: 9.49h x 6.34w x 0.96d