Madison and Vine: Why the Entertainment and Advertising Industries Must Converge to Survive

Name: Madison and Vine: Why the Entertainment and Advertising Industries Must Converge to Survive
Brand: Scott Donaton, Donaton Scott
SKU: 9780071462167
Price: 18.70 USD
Availability: InStock

Scott Donaton, Donaton Scott

$18.70 ~~$22.00~~

Explains why the entertainment and advertising industries need to create business models based on content - commerce partnerships.

Binding Type: Paperback
Publisher: McGraw-Hill
Published: 11/01/2005
ISBN: 9780071462167
Pages: 224
Weight: 0.49lbs
Size: 7.94h x 6.44w x 0.58d