Mad Genius: A Manifesto for Entrepreneurs

Create your next breakthrough

Mad Genius is a unique book for entrepreneurs--and for employees who want to think like entrepreneurs. It will help you unleash the innate creative genius inside you.

Every industry has its sacred cows and accepted practices. These are often based upon foundational premises that are no longer valid--if they ever were.

There's a reason Facebook was birthed in a dorm room, Amazon.com came from people not in the bookstore business, and UBER was created by people who weren't from the taxi industry. Innovation, discovery, and creating disruption require blowing up conventional thinking and unleashing your entrepreneurial brilliance.

Mad Genius is a fire hose of creative stimulation that will spark breakthrough ideas and show you how to nurture them.

Get ready to think different.

Binding Type: Hardcover
Publisher: Tarcherperigee
Published: 01/19/2016
ISBN: 9780399175565
Pages: 240
Weight: 0.75lbs
Size: 8.40h x 5.50w x 1.00d

Review Citations: Publishers Weekly 10/05/2015
Library Journal 11/15/2015 pg. 93
Choice 08/01/2016