Light Strategies for Innovation

Willard Zangwill's study of the innovation he addresses world-class practices of leading companies like General Electric, 3M, Canon, and others, providing a multi-step strategy for cultivating new products and development. Zangwill also explains the philosophy behind concurrent engineering, rapid learning cycles, target pricings, and more--in order to influence and promote the innovative process.

Binding Type: Paperback
Publisher: Free Press
Published: 10/01/1998
ISBN: 9780684863979
Pages: 380
Weight: 1.35lbs
Size: 9.02h x 6.02w x 1.00d