Launchcode: AI, Pharma and the Next Frontier, Volume 1: The Agentic Shift
Larry Mickelberg$12.71
$14.95
Launchcode: AI, Pharma and the Next Frontier Volume 1: The Agentic Shift redefines how pharmaceutical brands go to market. Industry veteran Larry Mickelberg introduces Launchcode-an AI-native commercial operating system powered by intelligent agents that orchestrate targeting, messaging, field support, and performance in real time. This book is a strategic guide for commercial leaders ready to move beyond legacy models and embrace the future of precision, automation, and impact in pharma marketing.
Binding Type: Paperback
Publisher: Axonal.AI LLC
Published: 07/29/2025
ISBN: 9781968615017
Pages: 218
Weight: 0.88lbs
Size: 9.00h x 6.00w x 0.59d