Institutional Advancement: What We Know

Institutional Advancement comprehensively reviews and evaluates the published empirical research on advancement in higher education of the last 23 years, covering fundraising, alumni relations, public relations, marketing, and the role of institutional leadership in all of these.

Binding Type: Paperback
Publisher: Palgrave MacMillan
Published: 12/04/2014
ISBN: 9781349478705
Pages: 263
Weight: 0.72lbs
Size: 8.50h x 5.50w x 0.59d