In Defense of Advertising: Arguments From Reason, Ethical Egoism, and Laissez-Faire Capitalism

In Defense of Advertising is a theoretical defense based on the philosophy of Ayn Rand and the economics of Ludwig von Mises. It argues that the proper foundations of advertising are reason, ethical egoism, and laissez-faire capitalism. Its theme is that the social and economic criticisms of advertising are false because they are based on a false philo­sophic and economic world view. Only an alter­native world view can refute the charges and put forth a positive moral evaluation of advertising's role in human life. The author defends advertising because it appeals to the rational self-interest of consumers for the rationally selfish, profit-making gain of the capitalists.

Binding Type: Paperback
Publisher: Kirkpatrick Books
Published: 01/01/2007
ISBN: 9780978780302
Pages: 202
Weight: 0.67lbs
Size: 9.00h x 6.00w x 0.46d

Review Citations: Foreword 05/01/2007 pg. 56
Foreword 09/01/2007 pg. 1