Human Dot Ai: How the Fight for Your Attention Became the World's Biggest Business

"Succeeds brilliantly as a history of modern advertising in the 21st century and a vision of the future of human attention in an age of AI."

-- Derek Thompson, co-author, New York Times bestseller Abundance

YOUR ATTENTION, PLEASE!

The fight for your attention is the biggest business in the world. It is also the most important. And it's all about to change.

The Attention Economy moves markets. It shapes what we buy, who we date and what we believe. The world's biggest companies are locked in a trillion-dollar AI arms race to control it. And in the process they've built a system that undervalues the very thing that matters most: your attention and everything it makes possible.

Human Dot AI tells the inside story of how we got here and what's next. How the companies that now dominate our economy rose to power on machines built for one purpose; to capture your attention, package it, and sell it back to advertisers, and how AI is rewriting the rules.

Through the eyes of entrepreneur and media executive, Joe Marchese, Human Dot AI takes you from the early days of social media to the height of the TV industry, from the high-stakes world of Super Bowl advertising to the rise of advertising machines designed to measure and monetize your every move, and finally to the reckoning of media companies that once controlled our attention as they're swallowed by the economic forces AI has unleashed.

Whatever industry you work in, Human Dot AI will change how you see this moment. It shows why the battle for your attention is the defining business story of our time, and uncovers the opportunities hidden within culture and everyday life in an economy that misprices what matters.

The question is no longer whether AI will transform the economy. The question is whether AI, put to work in support of humans instead of advertising revenue, will fix the broken Attention Economy...or complete the collapse.

NOTABLE REACTIONS TO HUMAN DOT AI:

"A must-read for anyone in the creative and advertising industries."

-- Arthur Sadoun, Chairman and CEO Publicis Groupe

"Joe Marchese spent two decades inside the ad machine. He knows how it works -- and how it's all about to change. Read it while your attention is still yours."

-- Scott Galloway, professor NYU Stern School of Business; Co-Host, Pivot

"A must-read for anyone curious about how we live and work together in the age of generative AI. Joe Marchese's reflections on our attention economy demand that we pay attention if we want a brighter roadmap for what's ahead."

-- Esther Perel, renowned psychotherapist and New York Times best-selling author

"Essential reading for anyone who wants to understand where value, trust, and technology can work together to define the coming era."

-- Reid Hoffman, co-founder, LinkedIn

"Required reading for anyone who cares about the future business model of the Internet."

-- Matthew Prince, co-founder and CEO Cloudflare

"Essential reading for anyone trying to understand what AI does to us next."

-- Andrew Yang, founder, Forward Party

"If you're working in or living in the attention economy you need to read this book."

-- Tim Wu, professor, Columbia Law School; author of The Attention Merchants

Binding Type: Hardcover
Publisher: Amplify Publishing
Published: 11/10/2026
ISBN: 9798900261126
Pages: 184
Weight: 0.81lbs