How Pleasure Works: The New Science of Why We Like What We Like

Why is an artistic masterpiece worth millions more than a convincing forgery? Pleasure works in mysterious ways, as Paul Bloom reveals in this investigation of what we desire and why. Drawing on a wealth of surprising studies, Bloom investigates pleasures noble and seamy, lofty and mundane, to reveal that our enjoyment of a given thing is determined not by what we can see and touch but by our beliefs about that thing's history, origin, and deeper nature.

Binding Type: Paperback
Publisher: W. W. Norton & Company
Published: 06/20/2011
ISBN: 9780393340006
Pages: 280
Weight: 0.53lbs
Size: 8.19h x 5.50w x 1.07d