How Brands Become Icons: The Principles of Cultural Branding
D. B. Holt$32.30
$38.00
Binding Type: Hardcover
Publisher: Harvard Business Review Press
Published: 11/01/2004
ISBN: 9781578517749
Pages: 265
Weight: 1.24lbs
Size: 9.40h x 6.42w x 1.08d
Review Citations: Choice 05/01/2005 pg. 1635