Hoodwinked: How Marketers Use the Same Tactics as Cults
Mara Einstein$24.61
$28.95
Combining industry interviews, advertising campaign analysis, and business and scholarly research, Hoodwinked offers an insider's view into how marketers co-opt our emotions in the name of corporate profits. Armed with this information, readers can learn to spot cult-inspired marketing so they can decide how, or if, they should engage with it.
Binding Type: Hardcover
Publisher: Prometheus Books
Published: 02/04/2025
ISBN: 9781493086153
Pages: 296
Weight: 1.14lbs
Size: 9.31h x 6.37w x 0.93d
Review Citations: Library Journal 01/01/2025 pg. 73