Highly Effective Marketing Analytics: A Practical Guide to Improving Marketing ROI with Analytics

Highly Effective Marketing Analytics infuses analytics into marketing to help improve marketing performance and raise analytics IQ for companies that have not yet had much success with marketing analytics.

The book reveals why marketing analytics has not yet kept the promise and clarifies confusions and misunderstanding surrounding marketing analytics. Highly Effective Marketing Analytics is a highly practical and pragmatic how-to book.

The author illustrates step by step many innovative, practical, and cost-effective methodologies to solving the most challenging real-world problems facing marketers in today's highly competitive omnichannel environment.

Binding Type: Paperback
Publisher: Business Expert Press
Published: 12/23/2019
ISBN: 9781951527082
Pages: 244
Weight: 0.73lbs
Size: 9.02h x 5.98w x 0.51d