Harvard Business Review on Increasing Customer Loyalty
Harvard Business Review$18.70
$22.00
How do you keep your customers coming back-and get them to bring others? If you need the best practices and ideas for making your
customers loyal and profitable--but don't have time to find
them--this book is for you. Here are nine inspiring and useful
perspectives, all in one place. This collection of HBR articles will help you: - Turn angry customers into loyal advocates - Get more people to recommend you - Boost customer satisfaction by satisfying your employees - Focus on profitable customers--whether they're loyal or not - Invest in the right CRM technology for your business - Mine customer data for more effective marketing - Increase your customers' lifetime value
Binding Type: Paperback
Publisher: Harvard Business Review Press
Published: 04/12/2011
ISBN: 9781422162521
Pages: 221
Weight: 0.39lbs
Size: 8.10h x 5.40w x 0.70d
Review Citations: Reference and Research Bk News 10/01/2011 pg. 84
customers loyal and profitable--but don't have time to find
them--this book is for you. Here are nine inspiring and useful
perspectives, all in one place. This collection of HBR articles will help you: - Turn angry customers into loyal advocates - Get more people to recommend you - Boost customer satisfaction by satisfying your employees - Focus on profitable customers--whether they're loyal or not - Invest in the right CRM technology for your business - Mine customer data for more effective marketing - Increase your customers' lifetime value
Binding Type: Paperback
Publisher: Harvard Business Review Press
Published: 04/12/2011
ISBN: 9781422162521
Pages: 221
Weight: 0.39lbs
Size: 8.10h x 5.40w x 0.70d
Review Citations: Reference and Research Bk News 10/01/2011 pg. 84