Guerrilla Advertising
Jay Conrad Levinson$16.14
$18.99
In detailed chapters that cover everything from developing an advertising strategy to designing effective ads and copy, Levinson delivers no-nonsense advice on how to maximize advertising effectiveness. Guerrilla Advertising tells readers how to focus their audience, stay within budgets, polish layout and copy, and adapt tactics to appropriate media.
Binding Type: Paperback
Publisher: Harper Business
Published: 06/08/1994
ISBN: 9780395687185
Pages: 304
Weight: 0.79lbs
Size: 9.02h x 6.00w x 0.80d
Review Citations: Booklist 06/01/1994 pg. 1740