Golden Arches East: McDonald's in East Asia

For the second edition of this widely read-and widely acclaimed-book, James L. Watson has added a new chapter entitled "Update: McDonald's as a Political Target." He covers recent attacks on the Golden Arches as a symbol of American imperialism, and the obesity controversy currently raging in the U.S. food industry. The new chapter also brings the story of East Asian franchise into the twenty-first century.

Binding Type: Paperback
Publisher: Stanford University Press
Published: 11/01/2005
ISBN: 9780804749893
Pages: 256
Weight: 0.72lbs
Size: 8.48h x 5.60w x 0.76d

Review Citations: Reference and Research Bk News 08/01/2006 pg. 325