Gamify: How Gamification Motivates People to Do Extraordinary Things

Organizations are facing an engagement crisis. Regardless if they are customers, employees, patients, students, citizens, stakeholders, organizations struggle to meaningfully engage their key constituent groups who have a precious and limited resource: their time. Not surprisingly, these stakeholders have developed deflector shields to protect themselves. Only a privileged few organizations are allowed to penetrate the shield, and even less will meaningfully engage.

Binding Type: Hardcover
Publisher: Routledge
Published: 05/01/2014
ISBN: 9781937134853
Pages: 194
Weight: 0.85lbs
Size: 8.60h x 5.80w x 0.80d