From an Idea to Nike: How Marketing Made Nike a Global Success

From an Idea to Nike is a fully-illustrated look into how Nike stepped up its sneaker game to become the most popular athletic brand in the world. Humorous black & white illustrations throughout.

Ever wonder how Nike became the athletics empire it is today? From an Idea to Nike digs into the marketing campaigns and strategy that turned this running-shoe company into the outfitter for many athletes as well as the iconic American brand. With infographics and engaging visuals throughout, this behind-the-scenes look into the historical and business side of Nike will be an invaluable resource for kids interested in what makes this business run.

• Find out where the name Nike came from and how the famous swoosh became the signature logo.
• Learn about the company's first marketing campaign with a star athlete. (Hint: It wasn't Michael Jordan )
• Explore the ways Nike expanded marketing from running to basketball, soccer, golf, and beyond

Binding Type: Paperback
Publisher: Houghton Mifflin
Published: 02/12/2019
ISBN: 9781328453631
Pages: 128
Weight: 0.35lbs
Size: 7.40h x 5.20w x 0.40d

Review Citations: Booklist 03/01/2019 pg. 49

Accelerated Reader Quiz #/Name: 506592 / From an Idea to Nike: How Marketing Made Nike a Global Success
Reading Level: 6.9 / Interest Level: Middle Grade / Point Value: 2