Free: How Today's Smartest Businesses Profit by Giving Something for Nothing

The online economy offers challenges to traditional businesses as well as incredible opportunities. Chris Anderson makes the compelling case that in many instances businesses can succeed best by giving away more than they charge for. Known as "Freemium," this combination of free and paid is emerging as one of the most powerful digital business models. In Free, Chris Anderson explores this radical idea for the new global economy and demonstrates how it can be harnessed for the benefit of consumers and businesses alike. In the twenty-first century, Free is more than just a promotional gimmick: It's a business strategy that is essential to a company's successful future.

Binding Type: Paperback
Publisher: Hachette Books
Published: 04/20/2010
ISBN: 9781401310325
Pages: 282
Weight: 0.55lbs
Size: 7.90h x 5.10w x 0.90d

Review Citations: New York Review of Books 06/27/2010 pg. 20