For the Win, Revised and Updated Edition: The Power of Gamification and Game Thinking in Business, Education, Government, and Social Impact

"A QUICK BUT THOUGHTFUL LOOK INTO THE PROS AND CONS OF GAMIFICATION...."-Daniel H. Pink, Author, Drive

Why can't life-and business-be fun?

For thousands of years, we've created things called games that tap the tremendous psychic power of fun. In a revised and updated edition of For the Win: The Power of Gamification and Game Thinking in Business, Education, Government, and Social Impact, authors Kevin Werbach and Dan Hunter argue that applying the lessons of gamification could change your business, the way you learn or teach, and even your life.

Werbach and Hunter explain how games can be used as a valuable tool to address serious pursuits like marketing, productivity enhancement, education, innovation, customer engagement, human resources, and sustainability. They reveal how, why, and when gamification works-and what not to do.

This revised and updated edition incorporates the most prominent research findings to provide a comprehensive gamification playbook for the real world.

Binding Type: Paperback
Publisher: Wharton School Press
Published: 11/10/2020
ISBN: 9781613631058
Pages: 152
Weight: 0.44lbs
Size: 8.50h x 5.51w x 0.35d