Finding Betty Crocker: The Secret Life of America's First Lady of Food

While Betty Crocker is often associated with 1950s happy homemaking, she originally belonged to a different generation. Created in 1921 as a "friend to homemakers" for the Washburn Crosby Company (a forerunner to General Mills) in Minneapolis, her purpose was to answer consumer mail. "She" was actually the women of the Home Service Department who signed Betty's name. Eventually, Betty Crocker's local radio show on WCCO expanded, and audiences around the nation tuned her in, tried her money-saving recipes, and wrote Betty nearly 5,000 fan letters per day. In Finding Betty Crocker, Susan Marks offers an utterly unique look at the culinary and marketing history of America's First Lady of Food.

Susan Marks is a writer/producer/director with her own production company, Lazy Susan Productions.

Binding Type: Paperback
Publisher: University of Minnesota Press
Published: 04/01/2007
ISBN: 9780816650187
Pages: 288
Weight: 0.70lbs
Size: 8.22h x 5.86w x 0.66d