Fashion Trend Forecasting

An understanding of trends is a fundamental skill for anyone working in the fashion industry. In this book Gwyneth Holland and Rae Jones look at how to produce a well-researched trend, from initial inspiration to concrete idea and, eventually, real product. Illustrated throughout with insights from practicing trend forecasters and industry insiders, it is an invaluable guide for fashion students and practitioners alike.

Binding Type: Paperback
Publisher: Laurence King
Published: 08/08/2017
ISBN: 9781786270580
Pages: 160
Weight: 1.20lbs
Size: 9.80h x 6.90w x 0.50d