Fashion Marketing Communicatio

"Fashion marketing communications explores key issues in the way fashion is promoted to consumers: from public relations to branding and product placement; celebrity endorsement and sponsorship to visual merchandising. Gaylor Lea-Greenwood, a leading academic in fashion marketing, offers new insights on fashion media, internationalisation and measuring return on investment and effectiveness"--P. [4] of cover.

Binding Type: Paperback
Publisher: Wiley
Published: 03/18/2013
ISBN: 9781405150606
Pages: 224
Weight: 1.05lbs
Size: 9.50h x 6.80w x 0.50d