Engagement Marketing
Gail F. GoodmanAs a small business owner, you've always relied on word-of-mouth referrals to grow your business. Thanks to social media--and its nimble partner, mobile technology--it's now easier than ever to turn customers and clients into engaged fans who spread the word about your business across a variety of online platforms. And that's what Engagement Marketing is all about. Written for anyone who owns or manages a small business or non-profit, this book is filled with practical, hands-on advice based on the author's experience of working with thousands of small businesses for over a decade.
You'll learn how to attract new prospects--as well as how to increase repeat sales--using your existing customers and social networks.
- Learn how to create customer experiences that increase positive customer reviews and endorsements
- Get practical advice on how to entice people to join your social networks and run engagement campaigns that increase visibility--and endorsements--for your business
- Understand why engagement is so important--and how you can use it to turn passionate fans in your social networks into tomorrow's new business
- Author Gail Goodman is CEO of Constant Contact, America's leading email and social media marketing company for small businesses
Engagement Marketing will help you make a bigger name for your company, build your network, and reach your goals.
Binding Type: Hardcover
Publisher: John Wiley & Sons
Published: 05/01/2012
ISBN: 9781118101025
Pages: 198
Weight: 0.88lbs
Size: 9.04h x 6.41w x 0.85d