Emerging Trends, Threats and Opportunities in International Marketing: What Executives Need to Know

The context of international business has evolved over the years, and has always reflected the climate of the time. This book addresses three major changes that have taken place in the last decade in a series of articles compiled by the authors.

Binding Type: Paperback
Publisher: Business Expert Press
Published: 11/01/2009
ISBN: 9781606490358
Pages: 400
Weight: 1.18lbs
Size: 9.00h x 6.00w x 0.82d