From My Little Pony to the Sex Pistols: An engaging exploration of why we love what we love

Katy Perry. Wes Anderson. Coldplay. Star Wars. Hamilton. Gilmore Girls. We all have our most and least favorite things. But why?

In this smart, funny, and well-researched book, Benjamin Errett brings together the latest findings from the worlds of psychology, criticism, neuroscience, market research, and more to examine what taste really means--and what it can teach us about ourselves.

Covering kitsch, nostalgia, snobbery, bad taste, George Michael, and what it means to be "basic," this is the ultimate read for anyone who devours popular and not-so-popular culture.

Binding Type: Paperback
Publisher: Tarcher
Published: 10/17/2017
ISBN: 9780399183447
Pages: 240
Weight: 0.40lbs
Size: 8.20h x 5.40w x 0.50d

Review Citations: Publishers Weekly 06/19/2017