Does Your Brand Care: Building a Better World. the C A R E-Principles

- Packed with cases from all sectors - Applicable for small and large brands We live in turbulent times. In the future companies will have to take responsibility and try to provide a solution to social problems. The C A R E principles are precisely designed to help companies to stay relevant and moreover prepare for the increasingly demanding customer. This book inspires with numerous cases from all sectors, all over the world. From start-ups to multinationals. It shows that everyone, including companies, can show what they really care about.

Binding Type: Paperback
Publisher: Lannoo Publishers
Published: 03/24/2021
ISBN: 9789401475037
Pages: 200