Digital Darwinism: Branding and Business Models in Jeopardy

Digital Darwinism is a key challenge for all companies and brands. Not all companies and managers are aware of the challenges lying ahead. This book helps to identify the need for change and adaption based on a framework of findings and additional tools to position you and your company in the digital rat race.

Binding Type: Paperback
Publisher: Copernicus Books
Published: 10/02/2014
ISBN: 9783642544002
Pages: 257
Weight: 0.85lbs
Size: 9.21h x 6.14w x 0.57d