Developing Winning Brand Strategies

This outstanding new title introduces at a high level the actual relationships between branding, strategy, and corporate performance. It provides a fresh perspective on, and approach for, developing robust customer-focused strategy and describes the important role of the brand in competing successfully for stakeholder choice. Developing Winning Brand Strategies adds significant value providing a holistic, in-depth understanding of the business dynamics and consumers' selection criteria enabling management to make informed strategic decisions.

Binding Type: Paperback
Publisher: Business Expert Press
Published: 06/01/2009
ISBN: 9781606490433
Pages: 114
Weight: 0.36lbs
Size: 9.00h x 6.00w x 0.24d