Design, Create, Thrill: The Power of Graphic Design to Spark Emotions

In this book, the author presents the perspectives of several authors and designers on how to achieve an emotional graphic design. Even though they are not absolute truths and there is no guarantee that if a designer follows those principles people will be emotional attached to the work, they will certainly bring them closer to that. Emotional design is a design that reflects on the crucial role emotions have in the human ability to understand the world, promising to enhance the quality of life of its audience. A successful emotion-driven design improves the relationship between the audience and the 'product', creating deep emotional bounds between the two. There are already many theories talking about emotional design in product design, industrial design, and even web design. But what about graphic design? This book aims to bring the graphic designer closer to delivering an emotion-driven design.

Designers quoted:

CANADA Dejan Djuric (Toronto/Ontario); Marian Bantjes (Bowen Island). FRANCE Tom Haugomat and DDB Paris (Paris). ITALY Oliviero Toscani (Cecina ); Teresa Sdralevich. JAPAN Yuta Takahashi (Shikokuchuo); NETHERLANDS KresselsKramer (Amsterdam ); PORTUGAL Jo o Machado (Porto ); SPAIN Brosmind (Barcelona); Domestic Data Streamers (Barcelona); herraizsoto&co. (Barcelona); Hey Studio (Barcelona); Isidro Ferrer (Huesca); Javier Ja n (Barcelona); Serial Cut (Madrid); THIS is UMAMI (Barcelona). SWEDEN Snask (Stockholm). SWITZERLAND Walker.ag. UK Camille Walala (London); Joseph Ernst; State of Play (London); ustwo Games (London); Visual Editions (London). USA Alex Trochut (NYC/NY); Candy Chang; Christine Wisnieski (Cleveland /OH); David Carson; Giorgia Lupi and Stefanie Posavec (NYC / Milan (IT)/NY); James Victore (TX); Jenny Lam (Seattle/WA); Jessica Walsh and Timothy Goodman (NYC/NY); Ji Lee (NYC/NY); Mathery (Brooklyn/NY); Matt Dorfman (NYC/NY); Matt Mu oz (Raleigh/NC); Milton Glaser (NYC/NY); Paul Rand; Stefan Sagmeister (NYC/NY); The Phluid Project with Mother New York (NYC/NY); TRUE (NYC/NY); Wolff Olins (NYC/NY).

Binding Type: Paperback
Publisher: Hoaki
Published: 11/26/2019
ISBN: 9788417656027
Pages: 184
Weight: 1.35lbs
Size: 9.80h x 7.60w x 0.70d