Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks

Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more.

Binding Type: Hardcover
Publisher: Palgrave MacMillan
Published: 10/11/2012
ISBN: 9780230340343
Pages: 294
Weight: 1.05lbs
Size: 9.30h x 6.40w x 1.20d

Review Citations: Kirkus Reviews 09/01/2012
Choice 08/01/2013