Critical Issues in Fund Raising (Afp/Wiley Fund Development Series)

Many forces - from demographics to politics to business trends - shape the nonprofit sector and the practice of fund-raising. This examination of the pressing issues facing fund-raising today is designed to answer the how, what, and why questions about fund-raising by examining the impact of different factors in this growing and changing field. The articles in this collection cover a range of topics including: fundamentals - donor motivation, demographics, innovative fund-raising strategies, and marketing versus public relations; advanced practices - cost effectiveness, regulation, law and financial management; challenges - ethics, diversity and accountability; international perspectives; and professional development - training and accountability.

Binding Type: Hardcover
Publisher: John Wiley & Sons
Published: 01/31/1997
ISBN: 9780471174653
Pages: 266
Weight: 1.36lbs
Size: 9.59h x 6.44w x 1.09d