Corporate Imagination Plus: Five Steps to Translating Innovative Strategies Into Action

Superior companies are innovators, but it is not creativity alone that leads to increased market share, higher return on investment, or greater profit. Rather, success in business is ideas PLUS action. Bandrowski shows that the business objective of developing new ideas is not to find solutions for their own sake, but to seek new ways of viewing a business and therefore compete more effectively. Using hundreds of examples, the author develops a five-step plan that will help a senior manager create and implement a company-wide vision, or assist a division or department manager in setting a strategic direction for his or her unit.

Binding Type: Paperback
Publisher: Free Press
Published: 12/19/1990
ISBN: 9780743205498
Pages: 328
Weight: 1.11lbs
Size: 9.18h x 6.02w x 0.83d