Consumer Behavior: Women and Shopping

Why study women and shopping? Why is it important? Women matter because of their consumer spending power; they are crucial to survival in the competitive retail industry in America. Women matter because they control over $20 trillion in consumer spending. Women are better educated, have more financial power and decision making abilities and mobility than any previous generation. Why Women Shop provides a fascinating insight into women's shopping habits and motivations. This book is of interest to business as they gain a better understanding of the most powerful economic force in the retail industry.

Binding Type: Paperback
Publisher: Business Expert Press
Published: 01/20/2011
ISBN: 9781606491676
Pages: 144
Weight: 0.44lbs
Size: 9.00h x 6.00w x 0.31d

Review Citations: Choice 06/01/2012