Buzzmarketing: Get People to Talk about Your Stuff

"There's fake corporate marketing and then there's real marketing. This is the real stuff for real people." -Ben Cohen, co-founder of Ben & Jerry's Ice Cream

These days consumers are paying less and less attention to advertising. A majority already zap commercials, and new technology keeps making it easier to tune out marketing messages.

Mark Hughes has written a breakthrough guide to the art of successful buzzmarketing which many people talk about but few truly understand. He draws on his own real-world experience as an executive and consultant, as well as untold stories of some of the great buzz generators of our time, including American Idol, tie-dye shirts, and the birth of Lite beer.

Binding Type: Paperback
Publisher: Portfolio
Published: 05/01/2008
ISBN: 9781591842132
Pages: 256
Weight: 0.50lbs
Size: 8.40h x 5.53w x 0.67d