"You can't lead a life that matters by following rules that don't."

Burn The Rules is not just a book - it's bold leadership for today's world.

It dares leaders to break free from the noise of conventional leadership and reconnect with the way you wish you were led. No more shrinking dreams, following the script, or playing it safe. It's about purpose, alignment, and unapologetic ownership of every aspect of your life.

Burn The Rules dismantles the outdated beliefs that hold you back and challenges you to rise into leadership with courage, clarity, and conviction.

Through his proprietary framework, the 5 States of Optimisation, Chet equips leaders with the tools to:

• Master their energy
• Align their actions with their values
• Create lasting impact in both personal and professional life

Whether you're building a business, chasing a dream, or stepping into your next chapter, this book will remind you who you are and unlock your path to being a true leader.

It's time to burn the rules - and build something extraordinary.