Burn Rate: How I Survived the Gold Rush Years on the Internet

Michael Wolff's wickedly funny chronicle of his rags-to-riches-to-rags adventure as a fledgling Internet entrepreneur exposes an industry powered by hype, celebrity, and billions of investment dollars -- and notably devoid of profit-making enterprises. As he describes his efforts to control his company's burn rate -- the amount of money the company consumes in excess of its income -- Wolff offers a no-holds-barred portrait of unaccountable successes and major disasters, including the story behind Wired magazine and its fanatical founder, Louis Rossetto; the rise of America Online, perhaps the most dysfunctional successful company in history, and the humiliating inability of people such as Bill Gates to untangle the intricacies of the Web.

Binding Type: Paperback
Publisher: Simon & Schuster
Published: 06/01/1999
ISBN: 9780684856216
Pages: 272
Weight: 0.79lbs
Size: 8.57h x 5.50w x 0.69d

Review Citations: Ingram Advance 06/01/1999 pg. 34
Business Connections 09/01/1999 pg. 12