Built to Serve: The Surprisingly Simple Path to Unstoppable Advisory Success

You don't need better marketing. You need a better system.

If you're exhausted from chasing leads, paying for cold traffic, or refreshing your online funnel like it's a slot machine, then this book is your wake-up call.

Built to Serve flips the script on everything you've been told about how to grow a financial practice. Forget prospecting gimmicks and high-pressure closes. Paul L. Durso shows you how sustainable growth happens when you build a business that runs on trust, not tactics. Inside, you'll find stories, strategies, and a system designed to help you grow faster and more freely by serving clients in a radically different way. No fluff. No theory. Just a client-first model that actually works.

For anyone who has ever said, "There has to be a better way," this book is your answer.

Binding Type: Paperback
Publisher: Houndstooth Press
Published: 04/14/2026
ISBN: 9781544550954
Pages: 228
Weight: 0.59lbs
Size: 8.50h x 5.50w x 0.52d